Klaviyo Email Marketing & Design

Email marketing that looks beautiful, feels on‑brand, and actually supports sales.

Hi, I'm Joanna Epan — nice to meet you.

an email marketing specialist and designer helping ecommerce brands build better campaigns, flows, and customer experiences through Klaviyo.

I work with brands that want emails that are not only visually polished, but also strategic, clear, and conversion‑focused.

Work With Me View My Portfolio

Sol de Janeiro email campaign design by Joanna Epan

+22%

sales increase delivered for an outdoor gear client in 30 days

21.9%

Klaviyo attributed revenue share achieved, up from 8.13%

$12,937

Email-attributed revenue generated in a single 30-day period

53.5%

Open rate on a single optimized promotional campaign

Klaviyo Academy certifications — Product & Deliverability

What I Do

Services built around your whole email program

From strategy through execution — campaigns, flows, design, copy, segmentation, QA, and reporting, all under one roof.

Klaviyo Email Campaigns

Beautiful, on-brand campaigns for launches, sales, newsletters, seasonal promos, and collection features.

Flow Setup & Optimization

Welcome, abandoned cart, browse abandonment, post-purchase, winback, review, and retention flows.

Email Design

Clean, premium, conversion-focused layouts built in Klaviyo, Canva, Figma, and Photoshop.

Email Copywriting

Clear, engaging, brand-aligned copy for campaigns, flows, and lifecycle messaging.

Segmentation & Targeting

Segments built on engagement, purchase behavior, browsing activity, VIP status, and lifecycle stage.

QA, Scheduling & Reporting

Full pre-send checks, plus light reporting on opens, clicks, revenue, and next-step improvements.

Featured Case Study

Helping an outdoor gear brand increase sales by 22% in 30 days

The client's marketing was broad and untargeted despite a large, engaged hiking & camping audience. A focused rebuild of segmentation, flows, and weekly campaigns changed that.

The Challenge

Klaviyo-attributed revenue sat at just 8.13% of total sales, well short of the client's 20% goal.

The Approach

Behavior-based segmentation, optimized flow timing & design, and a personalized weekly campaign cadence.

The Result

Attributed revenue climbed to 21.9% of total sales — a 93% jump — for $12,937 in 30 days.

Read the Full Case Study