je. Joanna Epan Email Marketing Work With Me
Klaviyo Email Marketing & Design

Email marketing that looks beautiful, feels on‑brand, and actually supports sales.

Joanna Epan Hi, I'm Joanna Epan — nice to meet you.

an email marketing specialist and designer helping ecommerce brands build better campaigns, flows, and customer experiences through Klaviyo.

I work with brands that want emails that are not only visually polished, but also strategic, clear, and conversion‑focused.

Work With Me View My Portfolio
Sol de Janeiro email campaign design by Joanna Epan
$96K
in email revenue in one month — up 68% from the previous month
$96,081
Email-attributed revenue in one month — up 68%
28%
Of total store revenue driven by email that month
$64,543
From automated flows — 67% of email revenue and up 95%
17×
More revenue per recipient from flows than campaigns
What I Do

Services built around your whole email program

From strategy through execution — campaigns, flows, design, copy, segmentation, QA, and reporting, all under one roof.

01

Klaviyo Email Campaigns

Beautiful, on-brand campaigns for launches, sales, newsletters, seasonal promos, and collection features.

02

Flow Setup & Optimization

Welcome, abandoned cart, browse abandonment, post-purchase, winback, review, and retention flows.

03

Email Design

Clean, premium, conversion-focused layouts built in Klaviyo, Canva, Figma, and Photoshop.

04

Email Copywriting

Clear, engaging, brand-aligned copy for campaigns, flows, and lifecycle messaging.

05

Segmentation & Targeting

Segments built on engagement, purchase behavior, browsing activity, VIP status, and lifecycle stage.

06

QA, Scheduling & Reporting

Full pre-send checks, plus light reporting on opens, clicks, revenue, and next-step improvements.

Selected Results

Two brands, two very different wins

From a fast 30-day turnaround to a month that pushed email past a quarter of total store revenue — a look at what focused Klaviyo work delivered.

Home Lighting Brand

$96,081 in email-attributed revenue — up 68% month over month and equal to 28% of total store sales. Automated flows generated $64,543, up 95%, and earned 17× more per recipient than campaigns.

Outdoor Gear Brand

Klaviyo-attributed revenue lifted from 8.13% to 21.9% of sales — a 93% jump worth $12,937 — in just 30 days.

Read the Full Case Studies
Tools I Work In
Klaviyo Shopify Canva Photoshop Figma Omnisend Attentive Slack Asana ClickUp Klaviyo Shopify Canva Photoshop Figma Omnisend Attentive Slack Asana ClickUp