Joanna Epan, email marketing specialist and designer
About Joanna

I help ecommerce brands create email marketing that feels aligned, intentional, and easy for customers to engage with.

With hands-on experience in Klaviyo campaigns, automated flows, segmentation, email design, copywriting, QA, and performance tracking, I support brands from strategy through execution.

Whether it's building a campaign calendar, improving abandoned cart emails, refreshing a welcome flow, or designing a high-converting promotional email, I focus on making every send look good and work harder. My style combines clean design, strong visual hierarchy, clear copy, and thoughtful customer journeys.


Why Work With Me

Email marketing is more than sending pretty emails

A strong email program needs good timing, clear messaging, thoughtful design, clean segmentation, reliable execution, and regular optimization — I bring all of those pieces together.

Who I work with

I work best with ecommerce brands that want reliable email support without needing to manage every small detail. I can help if you need someone to:

  • Build and schedule weekly campaigns
  • Improve your Klaviyo flows
  • Design polished ecommerce emails
  • Write clear and conversion-focused copy
  • Organize segments and exclusions
  • QA campaigns before launch
  • Track performance and suggest improvements

How I work

I'm detail-focused, design-minded, and comfortable working behind the scenes to keep your email marketing running smoothly — treating every send as a chance to build trust with your customers, not just move product.


Credentials

Klaviyo Academy Certifications

Formal certification in both the Klaviyo platform and email deliverability best practices.

Klaviyo product certificate and Klaviyo deliverability certificate, Klaviyo Academy
Tools I Work In
Klaviyo Shopify Canva Photoshop Figma Omnisend Attentive Slack Asana ClickUp Klaviyo Shopify Canva Photoshop Figma Omnisend Attentive Slack Asana ClickUp