je. Joanna Epan Email Marketing Work With Me
Selected Work

Klaviyo campaigns & flows, designed to sell without shouting.

A look at recent email design work across beauty, wellness, outdoor, bridal, fashion, and lifestyle ecommerce brands — hover any piece for a closer look, or click to view it full length.

Ecommerce campaign email design
Campaign Design
Ecommerce campaign email design
Campaign Design
Ecommerce campaign email design
Campaign Design
Ecommerce campaign email design
Campaign Design
Ecommerce campaign email design
Campaign Design
Ecommerce campaign email design
Campaign Design
Ecommerce campaign email design
Campaign Design
Ecommerce campaign email design
Campaign Design
Ecommerce campaign email design
Campaign Design
Ecommerce campaign email design
Campaign Design
Ecommerce campaign email design
Campaign Design
Ecommerce campaign email design
Campaign Design
Ecommerce campaign email design
Campaign Design
Ecommerce campaign email design
Campaign Design
Ecommerce campaign email design
Campaign Design
Ecommerce campaign email design
Campaign Design

Hover to preview, click any design to view it in full.

Campaign Performance Highlight

Driving a 36% revenue increase in 3 months

Through stronger campaign planning, sharper creative direction, and more intentional Klaviyo execution, I helped improve campaign performance within three months — proof that strong email marketing can perform beyond discounts when strategy, design, and messaging are aligned.

36%
Revenue increase within 3 months
$7K+
Revenue from a single sale campaign
$3K+
Revenue from a single non-sale campaign

The focus isn't just on creating beautiful emails, but on building campaigns that support engagement, conversions, and long-term customer retention.

Case Study

Helping an e-commerce outdoor gear business increase sales by 22% in 30 days

The client, an e-commerce outdoor gear business, brought me in to increase sales and revenue through email marketing — with a goal of lifting Klaviyo-attributed revenue to at least 20% of total sales.

The Challenge

Klaviyo-attributed revenue sat at just 8.13% of the month's $18,416.76 in total sales — well short of the client's 20% target, despite steady overall demand.

Segmentation

Customer data analysis revealed a large audience interested in hiking and camping gear that was being sent broad, untargeted messaging. I rebuilt segments around interest and behavior — separating non-buyers, category-specific shoppers, and engagement windows — so messaging could speak directly to each group.

Flow Optimization

I audited existing flows and adjusted structure, send timing, and design across the customer journey — improving conversion at each step of automated sequences like cart recovery and checkout reminders.

Weekly Campaigns

A weekly campaign cadence promoted products and promotions with messaging personalized to each segment, spotlighting the client's quality, pricing, and fast shipping. One reminder campaign alone reached a 45.3% open rate and $1,300.87 in revenue.

Results

Within 30 days, attributed revenue rose to 21.9% of total sales — a 93% increase — totaling $12,937.49, with flows and campaigns together driving the full result.

Conclusion

The client hit their sales goal, and the segmentation and flow structure built during the project continue to support their email program's growth today.

21.9%
Attributed revenue share (from 8.13%)
93%
Increase vs. previous 31 days
$12,937
Email-attributed revenue
53.5%
Best campaign open rate
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